UX Design Specialist
The success of General RV Center is rooted in our exceptional team, which has been growing since 1962. Our sustained growth has been fueled by our family values and passion for the RV lifestyle. Today, General RV Center stands as the Nation’s Largest Family-Owned RV Dealer, with locations nationwide and a global presence through our Internet Sales team.
What’s in it for you? When you join our team, you become part of the General RV family. It’s more than a job – it’s the opportunity to build a career, make a difference, and be part of an exciting industry. If you’re looking for a place to call home, we want to hear from you!
The UX Design Specialist’s primary goal is to create a digital landscape that is engaging, easy to navigate, and meets our customer’s needs as they travel through their RV ownership journey. This role is essential in helping to guide, evolve, and execute our brand within the digital space. The designer will ensure that all elements of the online user experience are optimized for a high standard of usability, usefulness, and visual design. In this role, the Design Specialist will collaborate with the General RV Digital, Creative and Marketing teams to ensure seamless web/mobile design and the successful implementation of user-centric best practices and principles across our digital platforms.
Responsibilities
- Produce high-quality user-centric design solutions through wireframes, visual designs, and flow diagrams.
- Create user-centered designs by understanding our customer’s needs, motivations and goals as they travel through the phases of the RV buying and ownership experience.
- Identify, address, and strategize solutions around issues impacting the customer journey and site performance.
- Ensures UX standards and unified designs are aligned with our customer journey, business goals, and brand standards.
- Understand business requirements and user feedback to drive design decisions.
- Execute on all phases of the UX design process - from concept ideation, wire framing, prototyping, and high-fidelity design, to final asset hand-off to developers.
- Drives product evolution. Analyzes competing products, and user behavior results; evaluates new and existing products and design requirements.
- Establish and promote digital design guidelines, best practices, and standards.
- Translate high-level requirements into user experience flows with clear calls to action then transform them into intuitive, engaging and highly functional designs.
- Has the ability to innovative and evaluate at a high-level, thinking strategically across multiple platforms.
- Keep up to date with the latest UX practices, innovations, and tools.
- Ensure all designs comply with ADA/WCAG standards for accessibility.
- Interpret data and conduct research to identify patterns and trends.
Qualifications
- Strong organizational skills, ability to prioritize, attention to detail, and ability to work well under pressure in order to hit deadlines.
- Proficiency in HTML, CSS and JavaScript.
- Proficiency in Sketch, Figma, Adobe XD, Photoshop, In Design, Illustrator or other visual design and wire-framing tools.
- Mastery in visual communication and graphic design fundamentals such as composition, layout, typography, color theory.
- Confidence pitching ideas and articulating recommendations based on learnings, data and insights.
- Takes proactive initiative on all projects with a strong sense of ownership; emulates curiosity and innovation, instills trust in others.
- Ability to work well as part of a team and also individually.
- Excellent communication skills; can clearly articulate your ideas, designs, and suggestions
- Collaborate effectively with other designers and stakeholders
PERKS
General RV offers the opportunity to build a career, make a difference, and be part of an exciting industry. We boast a comprehensive benefits package that includes medical, dental, vision, life insurance options, paid vacations and a 401k with company matching.
About General RV
General RV was founded when Abe Baidas converted a Detroit gas station into a small RV sales and manufacturing facility in 1962. From those humble roots, we’ve grown into the nation’s premier RV dealer. We’ve helped millions of families experience the RV lifestyle. With the support of our talented employees, General RV now operates fourteen Supercenters in seven states in addition to an inspection facility in Indiana. We are proud of our history and are now in the third generation of family ownership. Since 2014, General RV Center has been named by Crain's Detroit as one of Michigan's largest and fastest growing privately held companies.
