eCampus is a service unit of the University System of Georgia. Partnering with USG institutions, eCampus provides quality, affordable, high-demand, post- secondary online courses, degrees and credentials that address the workforce needs of Georgia and beyond. The eCampus organization supports USG eCore and eMajor. USG eCore, the University System of Georgia's electronic core curriculum, is a cooperative arrangement among SACSCOC-accredited institutions of the University System of Georgia (USG) to offer online general education courses. USG eMajor is a University System of Georgia program that has delivered flexible, online degree programs through multiple USG institutions since 2012. USG eCampus leverages resources to imagine, design, and support affordable, quality higher education pathways to enhance the economic, cultural, and social interests of the people of Georgia and beyond.
The Digital Experience and Web Specialist plays an essential role in the success of strategic enrollment initiatives for all eCore and eMajor programs among the 23 USG eCampus partner institutions, supporting innovative and creative strategies to achieve program visibility and engagement for prospective students. This individual will play an important role in USG eCampus's next generation of services, geared towards enhancing the user experience across platforms. As eCampus expands both programs and interfaces, it is increasingly critical that messaging is aligned, consistent and customer-focused. Using data-driven information, both quantitative and qualitative, this individual will enhance recruitment functions to ensure that opportunities for enrollment and retention are maximized in digital spaces and at events.
Provide external relations support using multiple modalities, including web content, email, video, social media and events. 20%
Collaborate with team members and end users to analyze, troubleshoot, test, and resolve identified issues in external-facing web and digital media presences and develop/implement modifications and enhancements. 20%
Collect user feedback on the User Experience at recruitment and external relations events, using qualitative and quantitative information to identify expectations and enhance online interactions. Conduct competitive analyses to ascertain value and usability for websites. 20%
Maintain content integrity and brand management on externalfacing websites, conducting random audits of live site content. Creatively maintain content and updates for assigned websites across platforms, working collaboratively with marketing and web development. 15 percent Identify and present innovative ideas and opportunities for new projects, applications, solutions, modifications and enhancements for external relations and recruitment. 5 percent Contribute to, organize and maintain image collection for recruitment and external relations. 5 percent Expand front-end development knowledge. 5 percent Conduct common duties essential to support of eCampus student success including outreach. 5 percent Other duties as assigned by Associate Dean. 5%
Bachelors Degree
Bachelor's degree in communications, marketing, or a related field. Familiarity with UX and Search Engine Optimization (SEO) 1-2 Years Experience in Web Design and/or Front-End Development - Knowledge and experience with html, css, javascript. - Exemplary writing, grammatical, proofreading, speaking and research skills - Digital photography skills - Ability to solve problems quickly, manage multiple tasks and to meet deadlines in a timely fashion with the ability to convey technical information in a language that is understood by non-technical people - Ability to apply both responsive and adaptive layout design techniques, with an understanding of the intersection of brand management and user experience.
Bachelors Degree
Advanced certifications and/or graduate-level work in digital media, web development, and/or user-experience Solid experience taking online, for-credit courses as a student Six or more months experience in higher education.
Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with the University of West Georgia, as determined by the University of West Georgia in its sole discretion, confirmation of the credentials and employment history reflected in your application materials and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test. Offers are made expressly subject to the applicable federal and state laws, to the statutes, rules and regulations of this institution and to the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.
It is the policy of the University of West Georgia to follow federal law in regards to affirmative action and equal opportunity. The University of West Georgia's affirmative action program and related policies are developed in compliance with Executive Orders 11246 and 11375, as amended; Title VII of the Civil Rights Act of 1964; the Rehabilitation Act of 1973 (Sections 503 & 504) and the Americans with Disabilities Act of 1990 (Title II) and their implementing regulations; the Age Discrimination in Employment Act of 1967; and the Vietnam Era Veterans Readjustment Assistance Act of 1974, as it amends 38 U.S.C. 4212.
