Welcome to Forward Education, a spinoff from an established EdTech company InkSmith with years of industry experience and the financial resources to support scaling growth. We offer the invigorating spirit of a startup, packed with opportunities for personal and professional growth in a high-speed environment.
Our mission is to empower the next generation with purpose-driven STEM education to build a better future. Forward Education's core solution centres around the Climate Action Kit, where students learn coding and robotics skills while designing and building solutions to real world issues. These projects can be as simple as creating a windmill for green energy or as challenging as building an automated tree seeding vehicle to combat deforestation. Our robotics kits use state-of-the-art technologies to make the process of learning coding and robotics easy, exciting and fulfilling for students and teachers alike.
The Climate Action kits are designed for teaching students in grades 3-10 and are far more than just hardware. These kits come with an online learning platform that contains dozens of lesson plans aligned to Science and Math curriculums and teacher training resources to support school districts with classroom implementation.
We believe that STEM education has an important role to play in shaping our future – join us in inspiring tomorrow’s innovators that make the world a better place for everyone.
About You
Our pace of growth brings a lot of change and ambiguity. We thrive on working hard to bring our shared vision to reality. This means that Forward Edu is not the right place for everyone.
Before you apply, consider if you can:
- Make a lasting impact on the world through your work
- Demonstrate initiative, leadership, and commitment to excellence
- Thrive in a dynamic environment and adapt to change
- Communicate effectively while embracing diverse perspectives
- Set and achieve ambitious goals to drive success
- Energize our work culture with enthusiasm and a positive attitude
- Grow personally and professionally alongside a like-minded team
The Role
Forward Education is looking for a Digital Content Designer to help bring the brand’s mission and product offering to life on its website, email and social media channels. The Digital Content Designer will work with the marketing and design teams to develop and deliver high-quality graphics, video, and photo content to support Forward Education’s marketing initiatives.
This is a hands-on role that requires a creative and ambitious individual contributor. You’ll have the opportunity to work across the company on a variety of design & marketing projects. You’ll be able to develop and refine your skills as a creator while also advocating for the adoption of new and creative content trends that align with the company’s business goals.
As the primary Digital Content Designer on the team you should be comfortable with filming and editing videos as well as being in front of the camera as the on-screen personality.
At Forward Edu, there is a unique opportunity for a creative Digital Content Designer to build a career with a company that will continually provide opportunities for growth. You will have the freedom to express your creativity as well as a team that will advocate for your ideas and provide the means to make them a reality.
Job Responsibilities
- Work with team leaders and marketing managers to define goals for a content strategy that supports the overall commercial unit objectives and strategic marketing plan.
- Ideate, plan and create engaging visual content in the form of graphics, videos, and photos for use on the website, email marketing and social media channels.
- Manage updates to Forward Education’s Wordpress website - establishing a content strategy, overseeing day-to-day content creation, maintenance and administrative support and upkeep, UX monitoring and improvements, and regular content audits
- Design and build website landing pages that communicate sales objectives and help to drive inbound sales leads
- Own Forward Education’s social media content strategy from ideation to publication, identifying channels and audiences for whom content will need to be created including: what their needs are; what their content engagement cycle might look like; driving awareness and engagement.
- Consistently develop and present creative and unique ideas for website and social media content by staying up to date on current industry trends and competitor channels
- Capture, edit and produce high-quality video and photo content for social media platforms including Twitter, Instagram, TikTok, Facebook, LinkedIn, and YouTube
- Have a thorough understanding of Forward Education’s product offerings and be able to clearly communicate product features, differentiation, and value propositions through creative mediums
- Have a clear vision of the brand including narrative, tone, look & feel. Ensure that content adheres to the respective tone, style and target audience of each account.
- Curate and manage a library of content for social media platforms
- Create and maintain a social media calendar
- Report on important analytics across the various social media platforms.
Qualifications
- 1-2 years’ experience in a marketing or content creation role
- Bachelor’s degree or equivalent experience in marketing, business, digital media, communications or related field
- Experience managing a Wordpress website is required
- Proven experience creating content across multiple social media platforms for a brand
- Understanding of SEO principles for both websites and social media platforms like TikTok
- Ability to manage multiple projects simultaneously with exceptional attention to detail and flawless execution
- Ability to present content ideas clearly, collect and act on feedback from stakeholders
- Creative thinker, self-starter, able to work both independently and with cross-functional teams
- Excellent written and verbal communication skills
- Ability to adapt and thrive in a dynamic, changing work environment
A portfolio or work examples are strongly recommended.
Some of our great benefits
- Competitive compensation
- 15 days vacation to start
- Hybrid work model
- Medical, dental, vision and extended health coverage from day one - no waiting period
- 2 paid “Because We Care” days (pet bereavement, religious holiday, mental health support, etc.)
- $500 Wellness Spending Account
- Virtual Health Support
- Employee Assistance Program
- Weekly “Hour of Learning” to support your professional growth and development
